Uniting Proven Expertise in Sports and Private Market Investing to Build a Differentiated Sports-Focused Investment Platform

Cynosure | Checketts Sports Capital is the result of a strategic collaboration combining Checketts' unique experience across four decades in sports management and investment, with Cynosure's established private investment expertise.

Strategic Investment Focus

Where deep sports experience meets institutional investment discipline — a trusted perspective with strategic access, purpose-built for the evolving sports economy.

Cynosure | Checketts Sports Capital will target investments across multiple segments of the sports industry, including:

  • Professional and collegiate sports teams
  • Sports leagues and governing bodies
  • Stadiums, arenas, and other sports facilities
  • Sports technology and innovation companies
  • Media rights and broadcasting ventures

Strategic collaboration combines Checketts Partners' unique experience across four decades in sports management and investment, with The Cynosure Group's established private investment expertise.

First Security Building
Our Team

Recognized Expertise

With over four decades of combined experience as owners, operators, and investors across the sports industry, our team brings a deeply informed perspective to every investment. Our approach is rooted in a strategic understanding of how to help grow value in sports enterprises, supported by long-standing relationships with team owners, leagues, and other key stakeholders. These connections often provide access to differentiated opportunities that align with our disciplined investment criteria.

We take a collaborative approach to value creation, whether investing from a majority or minority position. Our team combines operational know-how with institutional-grade investment structuring and execution capabilities, drawing on the broader resources across both The Cynosure Group and Checketts Partners Investment Management.

Our News

What’s Currently Happening

News

Cynosure | Checketts Sports Capital and ALK Capital Reunite in Significant Strategic Investment Across European Football

November 6th 2025
“Cynosure | Checketts Sports Capital and ALK Capital Reunite in Significant Strategic Investment Across European Football" Long…
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Press Release

Dave Checketts and The Cynosure Group Announce New Private Equity Joint Venture

April 21st 2025
Cynosure | Checketts Sports Capital Fund I, a private equity fund, will identify and invest in assets in excess of $1.2 Billion…
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Cynosure
Salt Lake City
(801) 521-3100
111 S. Main Street, Suite 2350
Salt Lake City, UT 84111
New York City
(801) 521-3100
888 7th Ave, Suite 2306
New York, NY 10106
The Cynosure Group, LLC is an SEC-registered investment adviser engaged in providing private investment advisory and wealth management services, as well as providing investment advice with regard to private equity and other alternative investments. Registration with the SEC does not imply a certain level of skill or training. A detailed description of The Cynosure Group is available in its Form ADV Part 1, Part 2A firm brochure, and Form CRS, which may be found at www.adviserinfo.sec.gov. Cynosure | Checketts Sports Capital is a part of The Cynosure Group, LLC (herein collectively referred to as “Cynosure”). This does not constitute advice or a recommendation or offer to sell or a solicitation to deal in any security or financial product. It is provided for information purposes only and on the understanding that the recipient has sufficient knowledge and experience to be able to understand and make their own evaluation of the proposals and services described herein, any risks associated therewith and any related legal, tax, accounting or other material considerations. To the extent that the reader has any questions regarding the applicability of any specific issue discussed above to their specific portfolio or situation, prospective investors are encouraged to contact Cynosure or consult with the professional advisor of their choosing.